Work Integrated Learning
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Vega places a significant premium upon its annual Brand Challenge to drive its core objective of producing industry ready graduates who think innovatively. Briefs for the most recent Brand Challenge were received from 30 clients including Animal Action, The Ceres Group, The Foschini Group, Grant Thornton, SABC 3, Sappi, The Sharks and Sony.
Students worked in groups to propose strategic brand communication solutions to tackle the current business problems presented by these clients, many of which have already been implemented.Both College Campus and Rosebank College have established relationships with organisations to provide students with the opportunity to participate in experiential learning programmes and community outreach initiatives at the same time. As an example, Rosebank College’s partnership with Special Olympics allows Diploma in Sports Management students to receive training as referees and gain first-hand experience refereeing games at Special Olympic events. As part of College Campus’ partnership with Heartbeat, students research and present proposals for this community initiative that reaches orphaned and vulnerable children. These partnerships have led to students from both brands regularly volunteering their time and skills to help out at these organisations.
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