The Independent Institute of Education's Rosebank College was once again named as the coolest college in South Africa, in the 2018 Sunday Times Generation Next Youth Survey. The announcement was made at the Sandton Convention Centre in Johannesburg on 14 June 2018.
Now in its 14th year, the Sunday Times Generation Next Youth survey - in association with leading youth market specialists, HDI Youth Marketeers - polls more than twelve thousand young people from around the country, across more than seventy categories, and is considered the leading barometer of what SA's kids, teens and young adults find on-trend and aspirational.
"What makes our brand very cool is that we have a lot of very humble people who work very hard and who love working with young people," says Daphne Mphaga, National Marketing Manager at Rosebank College.
"Winning this award makes us want to work harder, and do more to give our young people the tools needed to become positive contributors to South Africa and the world at large," she says.
These awards offer great insight into how the youth perceive and attribute value to brands in a highly competitive market. It's always important for brands to understand how a very switched-on youth segment makes decisions, as they'll soon be the income-earners of tomorrow.
"As a youth brand, the IIE's Rosebank College is committed to understanding what makes our young people tick, and we are constantly looking at ways to stay relevant," adds Mphaga.
DID YOU KNOW?
The Independent Institute of Education (The IIE) is a division of the JSE-listed ADvTECH Group, Africa's largest private education provider. The IIE is the largest, most accredited registered private higher education institute in South Africa, and the only one accredited by The British Accreditation Council (BAC), the independent quality assurance authority that accredits private institutions in the UK. By law, private higher education institutions in South Africa may not call themselves Private Universities, although registered private institutions are subject to the same regulations, accreditation requirements and oversight as Public Universities.
The IIE has a history in education and training since 1909, and its brands - Rosebank College, Varsity College, The Business School at Varsity College and Vega - are widely recognised and respected for producing workplace-ready graduates, many of whom become industry-leaders in their chosen fields. The IIE offers a wide range of qualifications, from post-graduate degrees to short courses, on 20 registered higher education campuses across South Africa.