As a business owner your natural instinct will be to market your business, your brand. You’ll pour your heart and soul into it and make sure that it’s all about the baby that you’re “building”.
As an entrepreneur you’ll find that you’re so busy working on your business that you often lose sight of the the fact that clients gravitate toward people as well.
In the early stages of your business’ life it won’t necessarily have the credibility on its own to win over business automatically.
That’s where you, the entrepreneur, steps in in your personal capacity.
Read the full article with some brilliant advice in Entrepreneurmag.