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In the Media

Mar 17
GREAT PRODUCT & GOOD WORK NOT ENOUGH? YOU MIGHT BE MISSING THIS KEY INGREDIENT...



PERSONALITY!


​We've written before about the amazing story​ of The Independent Institute of Education's rockstar Vega​ graduate, Jacques de Bruyn, who went from super down and out to MD of his own highly successful digital agency, Flume​.

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​He just keeps rocking the world of work, and is now sharing his valuable insights and experience to help other entrepreneurs.


Here, he talks about how to sell yourself and not just your services - really useful for those starting out in their own business, but also for people trying to stand out in their careers:


As a business owner your natural instinct will be to market your business, your brand. You’ll pour your heart and soul into it and make sure that it’s all about the baby that you’re “building”.

As an entrepreneur you’ll find that you’re so busy working on your business that you often lose sight of the the fact that clients gravitate toward people as well.

In the early stages of your business’ life it won’t necessarily have the credibility on its own to win over business automatically.​​

That’s where you, the entrepreneur, steps in in your personal capacity.​

Read the full article with some brilliant advice in Entrepreneurmag

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