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In the Media

May 25


In this great profile of South African entrepre​neur Richard Haubrich, ​EduConnect gets to the bottom of how he turned his passion into profit.

​Haubrich ​is a graduate of The Independent Institute of Education's Vega School in Cape Town, and has achieved incredible success with his Instagram business.

He discussed his business concept while still an Innovation and Business Management student at Vega and then decided to go for it. 

This is how he started:

"During my internship after my studies I launched a project called #HPSA (Hashtag Project South Africa). HPSA is a series featuring designated weekly themes. This inspires users to be creative. The themes change weekly, it can be anything from landscapes to food, etc. I launch these projects every Monday – without fail.

Since the start of HPSA, brands have contacted me asking if they could host a Hashtag Project on my page and they’ll sponsor the prize. I first started doing these giveaways for free, but now I make money from it.

​So far I’ve worked with various known brands, including GoPro, Nikon, iStore, Lindt Chocolate, Orms Photo Warehouse… and the list goes on."

For the full article, which is TOTALLY recommended reading, click here. ​


IIE - The Independent Institute of Education is South Africa's largest private higher education provider. By law, private higher education institutions may not call themselves Private Universities. But all registered private institutions are subject to exactly the same regulations, accreditation requirements and oversight as Public Universities, which means that your qualification from its outstanding and respected brands such as Varsity College, Vega, Rosebank College, The Business School and Design School SA, is as valuable and recognised locally and internationally.


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