With the sea-change that has taken place in the world of work and in higher education in recent years, employers and recruiters should take the time to review their selection criteria to ensure they land the best talent for their needs, an expert says.
"Companies often have to shift through hundreds or even thousands of CVs when shortlisting candidates. But despite the fact that there are a myriad new qualifications, and significantly more higher education institutions at which these are achieved, the eyes of some hiring managers still continue to fall on those graduates who received a traditional degree from a traditional university," says Peter Kriel, General Manager at The Independent Institute of Education, SA's largest private higher education provider.
This approach however is outdated, which contributes to the high incidence where appointments are made only for companies subsequently to lament the fact that although a university graduate's qualifications looked good on paper, they were woefully unprepared for the requirements and challenges of the real world, and unable to make a contribution from as early as possible.
"Recruiters who shortlist only applicants from institutions they are deeply familiar with – or attended themselves – should not be surprised if they employ candidates not able to cope with the change that characterises the world of work of today. Automation, big data, 24/7 responsiveness to customer needs, consumer rights and social media are all things that a new employee needs to consciously deal with and subject matter knowledge is not enough to thrive," says Kriel.
"Again, employers often complain that while graduates may have the requisite academic understanding in their field, many have not been well-versed in what is required from them in terms of softer skills and work ethic, and that they lack the ability to apply their knowledge to real-world scenarios.
"As a result, the same kind of graduate keeps being appointed with the same costly results – an ill fit for the company with all the resultant challenges of managing performance."
Kriel says employers should ask themselves whether they have done enough to cast the net wider, and also whether they have considered whether an institution has sufficiently prepared their graduates for the world of work. For instance, the way that students have been assessed while they studied – did it just measure content knowledge or was assessment in fact part of preparing students for the world of work?
"In large institutions, where there is no time or capacity to set assessments that challenge creative thinking, multiple choice questions form a substantial part of evaluations. In smaller institutions with more personalised interaction, it is naturally easier to ensure that there is a fundamental understanding of the subject matter, and the ability to apply knowledge creatively," he says.
The same applies to things like experiential or work integrated learning.
"The workplace of 2018, and the demands placed on employees, are vastly different to what they were as recently as five years ago. While it may be understandable that recruiters continue to assess applicants in the way it has always worked for them, it is time to change strategies as what used to work no longer does and employers themselves recognise this.
"Any company that is serious about landing the best talent needs to look outside of their known field of reference, because many of the top candidates no longer elect to study at traditional institutions, pursuing traditional qualifications. Leaving them out of the loop immediately puts a company at a disadvantage, and without the benefit of landing some of the smartest creative thinkers for their teams."
DID YOU KNOW?
The Independent Institute of Education (The IIE) is a division of the JSE-listed ADvTECH Group, Africa's largest private education provider. The IIE is the largest, most accredited registered private higher education institute in South Africa, and the only one accredited by The British Accreditation Council (BAC), the independent quality assurance authority that accredits private institutions in the UK. By law, private higher education institutions in South Africa may not call themselves Private Universities, although registered private institutions are subject to the same regulations, accreditation requirements and oversight as Public Universities.
The IIE has a history in education and training since 1909, and its brands - Rosebank College, Varsity College, The Business School at Varsity College and Vega - are widely recognised and respected for producing workplace-ready graduates, many of whom become industry-leaders in their chosen fields. The IIE offers a wide range of qualifications, from post-graduate degrees to short courses, on 20 registered higher education campuses across South Africa.