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Jun 21

Jesse Casanova, a graduate of The Independent Institute of Education's Vega School, has revealed his 'next generation' social media app idea, which recently gained international attention.

Vega School graduate to launch new social media app

"The idea came from observing people and how mobile technology has encouraged us to spend more time engaged in the virtual world," says Casanova.

"What we’re working on uses the same technology to bring them back to brick and mortar stores to enjoy real-life experiences again," he adds.

Although Casanova is limited in terms of the information he is able to share about the app at the moment, he can reveal that it’s more than a social platform – it’s also an opportunity for businesses to engage with the right audiences in a way that has never been seen before.

Casanova, who obtained an IIE Bachelor of Arts in Creative Brand Communications in 2014, says that he relied heavily on the skills he learned at Vega during the development and pitching process for his app. 

"I specialised in multimedia while studying at Vega where I developed the skills essential to building my app idea," says Casanova.

The app is still in its early development phases, and Casanova has been invited to meet with investors in China.

"Securing my position in the Chinese market would almost be like accomplishing the impossible – especially considering that Facebook and the rest of my competitors are banned in China. China also has over 640 million smartphone users, a number that seems to rapidly double the United States entire population," he concludes. 

For the full article, head over to Media Update.


The Independent Institute of Education (The IIE) is a division of the JSE-listed ADvTECH Group, Africa's largest private education provider. The IIE is the largest, most accredited registered private higher education institute in South Africa, and the only one accredited by The British Accreditation Council (BAC), the independent quality assurance authority that accredits private institutions in the UK. By law, private higher education institutions in South Africa may not call themselves Private Universities, although registered private institutions are subject to the same regulations, accreditation requirements and oversight as Public Universities.

The IIE has a history in education and training since 1909, and its brands - Rosebank College, Varsity College, The Business School at Varsity College and Vega - are widely recognised and respected for producing workplace-ready graduates, many of whom become industry-leaders in their chosen fields. The IIE offers a wide range of qualifications, from post-graduate degrees to short courses, on 20 registered higher education campuses across South Africa.


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